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The Kidpreneur Challenge is Australia’s leading curriculum aligned entrepreneur education program for primary schools, co-designed by Educators and Entrepreneurs.

Students in years four to six take the Challenge in their schools, to build innovation capacity, a growth mindset, creativity, confidence and resilience through this engaging program.

10 modules, 1 – 2 hours per week.
Flexible delivery to suit timetabling.
Mapped to Australian National Curriculum 8.3.
Online Curriculum Toolkit
Educators deliver, no business experience required.
Feedback and assessment tools.

When you join you receive access to where you will find your own online dashboard. Inside this dashboard you will have complete access to everything you need to everything you need to run the Kidpreneur Challenge:

Kidpreneur Challenge modules  lesson plans
Kidpreneur Challenge module videos
Student Workbooks
Additional resources
Assessment tools
Pitch Competition Guides
Parental Consent Letters
Curated content library of over 20,000 articles

Plus your dashboard also provides you with access to messaging and private group chat feature to talk to any one else running the Challenge.

That is up to each school. Some schools charge the cost of the program back to parents. Aside from the cost of the program, there is little or no additional cost to the school. Funding for the students businesses in the program should be raised by the students themselves. The only other costs would be some materials normally found in the arts / crafts department!

We recommend that students work in groups of 3 or 4 through all 10 steps of building a business. When students work in a group of three / four the benefits of collaborative learning are most realised. Students learn the benefits of collaboration with the opportunity to participate in every activity and have their voice and opinions be heard. A group of 3/4 enables each student to specialise somewhat based on their skill set and learn the benefits of a diversified team. They will also learn the benefits of a production line process by splitting production between them. In our experience, groups larger than 3/4 can see the learning outcomes diluted if activities and resources are split between many students meaning each student does not get a full understanding of the overall business building process. Any less than 3 and students can become demotivated when they work on their own or if their only partner is away.

The program leads students through the process of establishing their own businesses across 10 modules. Full lesson plans, activities and teaching notes are provided to participating educators in the Educators Handbook. The modules breakdown as follows:


Design Thinking Part 1

Design Thinking Part 2

Business Model and Business Set Up

Business Mission, Vision & Sales Goals

Customers and Users

Logo and Brand Identification

Production & Operations

Financials: Profit & Loss

Marketing: Attracting Customers & Users

Business Launch and Market Day

The program follows the Kidpreneur Challenge curriculum which is aligned to the Australian National Curriculum and NSW Syllabus. Each module can be completed in 1-2 hours depending on the depth of engagement you choose. Product making time may vary depending on the students’ product choice. The program can be run over a  5 intensive days or up to a term – even across 2 terms. Many teachers complete the program in 2 hours per week across a 10 week term. Some teachers choose to start the introductory module at the end of the previous term to give students time to brainstorm product ideas over the holidays.

Access to the online resource centre is provided as soon as payment is made so you can get planning.

A key learning outcome of the Kidpreneur Challenge program is to provide safe and secure opportunities for students to develop confidence and interpersonal skills. These skills include customer service, handling money and promoting a product to different audiences (target markets). When Kidpreneurs sell to the general public outside their direct school community these learning outcomes are most effectively realised. The best environment for this is at a local community market e.g. farmers market, book fair, craft market etc. For this reason parents/schools are encouraged to provide an opportunity for students to sell outside of the school premises or at a school event providing a target market of unfamiliar customers. Local markets provide a sheltered environment where kids are exposed to a customer base from the general public under the supervision of teachers and/or parents.

While we recommend selling products at a local market, we do recognise this is not possible for every Kidpreneur. In this case the following alternative locations can be considered

School fetes or school market day
School open day
At other school events where the public attends e.g. a drama production
One-off events in the local area advertising for stallholders e.g. car boot sale, sports events, community fundraising events, community festivals (music, arts, environmental, heritage, cultural etc.)
Outside local shops. With council approval you may be able to set up a stall outside your local supermarket or block of shops where students can sell their products WITH teacher/ parental supervision.

The market day is most effective when the entire 10 modules of the curriculum have been completed. This will leave students with a fully developed business, equipped with the sales and customer service skills to sell. In module 10 students create a market day plan to strategise how they will experiment on the day to improve their sales. The market day is the last part of the program followed by a reflection task to ensure the market day learning’s are absorbed. If you know you would like to sell at a particular event in your school or community, you should plan to be finish the Kidpreneur Challenge curriculum by this time.

We’ve found kids can excel in this program even if they aren’t gifted in the traditional ‘three As’ – academic, artistic and athletic. We’ve also had several parents and teachers share how their kids who were depressed or distracted, had low-self esteem and no confidence or have dyslexia, have all had a transformation through the program, graduating with confidence and a new belief in themselves. This great video features Aaron, who did our program as a holiday camp.

In our experience, no team has ever struggled to create an amazing business! Students learn team-work and how to collaborate and create success for themselves.

Through learning about entrepreneurship, students develop the life skills of creativity, confidence, resilience, independence and adaptability. These are skills needed for every child to thrive in today’s rapidly changing world and be equipped for careers that don’t exist yet. And as this is a social enterprise program, we’re teaching kids to use the power of business for good at this early age so they grow up to be global citizens.

The Kidpreneur Challenge allows kids to take an activity that they are interested in and turn it into a business. It shows them that they can make a future career out of things they are passionate about.

In line with the Australian Curriculum’s General Capability of Ethical Understanding, a key objective of the Kidpreneur Challenge is to encourage social engagement and teach students how business can be used for social impact. To meet this objective the Kidpreneur Challenge requires that 30% of profits generated above the $25 cost of each Kidpreneur’s loan be donated to a social cause of the student or school’s choice.

To most effectively achieve this learning objective, students can donate their profits to:

A registered charity
A P&C or P&F Association
School fundraising (general or for a particular cause)

More information about the donation of profits can be found in the Educator Guide.

When your students have finished the 10 modules, held their market day and donated their profit to their chosen cause, the final step to finishing the program is to complete a reflection activity and enter the Kidpreneur Challenge Unleashed Pitch competition. It is critical at the end of any learning experience to reflect on what went well, what was learned and what could be improved next time.

The 2019 Kidpreneur Unleashed  Pitch competition runs from 1st October until 15th November 2019.

At the end of the program each group of 3/4 (one business) can visit  to enter. Students may upload images of their business and must submit a 2 minute business pitch video.

Yes! We highly recommends finding an entrepreneur in your school community who would be eager to share their knowledge and passion with your students. This adds an extra dimension to the program, is inspirational for students and takes the load off the teacher. An entrepreneur mentor may run the program alongside or instead of a classroom teacher.

In every case entrepreneur mentors must have relevant Working With Children certification and the permission of the school to facilitate the Kidpreneur Challenge program. It is the schools responsibility to ensure this.

The Kidpreneur Challenge curriculum is designed for someone with little to no business knowledge to teach. In each module there are videos, plus complete lesson plans and teaching resources ready to go. And by teaching the program, you’ll be learning about business at the same time.

Online privacy and child security is of paramount importance to us. We only collect the information from our kidpreneurs which is absolutely necessary. As with any online activities undertaken by kids we encourage and at times require parental involvement. We endeavor to remind kidpreneurs of what is safe, appropriate online behavior. You can read more about our privacy, child security and conditions of use policies.

Parents and guardians must be aware of all online activities undertaken by their children. Parents and guardians are notified. Your students child will also need their support and involvement along the way as they get their business venture up and running. If they are engaging with the public to sell their products and services, adult permission and supervision is essential. We insist on obtaining parental approval at each step of the business building process.